Cars24 CEO sparks language racism debate on social media with ‘Bengaluru Dig’. Jobs posting goes viral

A Delhi NCR-based CEO, Vikram Chopra, has sparked outrage with a hiring post that took a jab at Bengaluru’s language issue. Taking a linguistic dig, Chopra, the CEO of Cars24, shared a post aimed at engineers who wish to work and live closer to home in Delhi NCR.

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The post on X, read, “Still can’t speak Kannada after years in Bengaluru? It’s okay. Aa jao Dilli (come to Delhi),” However, the CEO received a backlash for seemingly mocking the language concerns in Bengaluru.

A netizen said, “Hello saar imma narthie living in bangawhore getting bullied everyday by locals plese gibme a job saar, sending my resume.”

A user, citing the crime stats, said, “Delhi NCR has its charm, but before calling it ‘better,’ let’s take a moment to consider the reality. A look at the crime data might offer a different perspective. Think twice before making the move.”

"Let me know about legal services," said a user.

Also Read: Bengaluru news: Nurse ‘scolded’, asked to ’go back’ to hometown for not knowing Kannada

"Don't popularize this language racism more, please. We need to stand united," said a user.

"If one can find Delhi through all the smog, we will be able to verify your statement," said a user. Another one wrote, “Come back and smell the fumes.”

By the time of writing, the post has accumulted 2.3k likes, 347 comments, 2.3k likes and 262 bookmarks.

Earlier in June, Karnataka Chief Minister Siddaramaiah had said that everyone living in the state should consciously decide to speak in Kannada and urged residents to take a vow that only the Kannada language is spoken while interacting. It is the responsibility of every Kannadiga to protect the language, land and water, he said.