PM Narendra Modi pens letter on 25 years of IIFA Awards: ‘We have consistently worked to support film industry’

PM Narendra Modi penned a letter to the International Indian Film Academy Awards as the prestigious award show held its silver jubilee edition. The 25th IIFA Awards took place in Udaipur, Rajasthan. Congratulating on the same, PM Modi extended support to the film industry.

PM Narendra Modi on 25 years of IIFA Awards

PM Modi wrote, “I am pleased to learn about the 25 edition of the International Indian Film Academy (IIFA) Awards. This two-and-a-half decade journey reflects the commitment of all those who have contributed towards making IIFA a truly global phenomenon - producers, directors, artists, musicians, technicians, and other industry professionals, and most importantly, audiences worldwide.”

Talking about Indian cinema and its contributions across the world, he continued, "Cinema is one of India's most powerful storytelling mediums, offering the world a glimpse into our rich heritage, diverse culture, and evolving societal landscape. Through its grandeur, depth, and artistic brilliance, Indian cinema has captivated global audiences, becoming a vehicle of India's rich storytelling traditions and serving as a bridge between cultures.

“Over the years, IIFA has not only celebrated the best of Indian cinema but has also played a crucial role in spreading its vibrancy to various iconic cities of the world. This has helped introduce the magic of Indian cinema to newer audiences, while reinforcing India's standing as a powerhouse of artistic excellence.”

“Last few years have witnessed remarkable growth in Indian cinema”

Highlighting the Indian government's support to the industry, Narendra Modi added, "We have consistently worked to support and promote the film industry and will continue to do so. The recognition of cinema as a vital cultural export of our nation has led to policies that encourage and support the industry.

“The last few years have witnessed remarkable growth in Indian cinema. Our film industry, across various languages, has expanded its reach, with Indian films receiving unprecedented recognition at international festivals and achieving record-breaking commercial success worldwide. With advancements in digital technology, Indian content has reached audiences across continents, further strengthening the appeal of our cinema and stories.”

Acknowledging IIFA Awards and its contributions to the industry with annual recognition for celebrities, PM Modi also concluded, “Platforms like IIFA awards ensure that such cinematic brilliance is celebrated and encouraged. IIFA has also played a role in nurturing young and aspiring talent in the industry. By providing a platform where new artists, filmmakers, and technicians can showcase their craft alongside seasoned global professionals, IIFA has encouraged the next generation of artists to learn from the best as well as connect with them.”

The letter was shared by the official Instagram handle of IIFA Awards and called it a “moment of pride and recognition.”

Where to watch IIFA Awards 2025

IIFA Awards 2025 will be broadcast on TV on March 16. It will be available on Zee TV, 8 pm onwards.