Swiggy to launch standalone app for quick commerce arm Instamart

Swiggy, the Indian food delivery giant, has announced its plans to launch a standalone app for its rapid commerce division, Instamart. The announcement was made on Thursday via a regulatory filing.

The move marks a significant milestone in Swiggy’s efforts to expand its footprint in the quick commerce space, with the company’s CEO and Managing Director, Sriharsha Majety, expressing confidence in Instamart's potential to outpace Swiggy’s core food delivery service.

“While it has been evident for some time that Swiggy Instamart is on course to rival food delivery in terms of scale, recent progress indicates that it could exceed food delivery in both penetration and overall size,” Majety said in a statement. He further highlighted the platform’s growing popularity, noting its positive reception in new markets and categories. “Instamart could achieve far greater user adoption, surpassing 100 million users,” he added.

As per a report from theEconomic Times, despite the introduction of a separate app, Instamart will continue to be accessible within the primary Swiggy application, a strategy aimed at leveraging the benefits of a unified platform. Majety elaborated, “Instamart will remain a key feature of the Swiggy app, enabling us to reap the advantages of cross-pollination between services. The standalone app will act as an additional channel, allowing us to reach consumers wherever they are and ensuring we deliver an unparalleled experience in the category.”

Instamart, which specialises in delivering groceries and daily essentials within minutes, has seen substantial growth amid rising consumer demand for faster deliveries. The launch of its dedicated app underscores Swiggy’s ambitions to dominate the burgeoning quick commerce market while strengthening its position as a leading player in India’s e-commerce ecosystem.

Meanwhile, in another news, Rohit Kapoor, CEO of Swiggy Food Marketplace, took to X to share intriguing highlights of the festive spirit across cities like Bengaluru, Delhi, Pune, Jaipur, and Kochi.

From biryani cravings to party reservations, Kapoor’s updates beautifully captured the vibrant energy of these celebrations, showcasing the playful and dynamic character of India’s leading food delivery platform. His tweets also offered a behind-the-scenes peek into Swiggy’s dedicated “war room,” working tirelessly to ensure a seamless New Year’s experience for customers nationwide.

As the country buzzed with excitement, eagerly awaiting the stroke of midnight, Kapoor's countdown was a unique one. Through live tweets, he painted a vivid picture of the quirky, delicious, and bustling moments that unfolded on New Year’s Eve. From endless biryani orders and DineOut bookings to light-hearted food-related banter, Kapoor’s updates brought the essence of the celebrations to life, making the arrival of 2025 a truly memorable feast.